Step #1 – Setting Up Facebook Campaigns for Mobile Games Extensively test different ideas and get as much data as you can.Īs you go on, increase the number of videos you’re producing. That’s why knowing what you are doing and how you are doing it always helps. In other words, 5% of creatives will generate the majority of your revenue. It means only about 5 out of 100 of all new creatives can be called “winners” and 95 of 100 creatives will fail. Out of all the creatives you produce, only about 5% of them will get you the results ( KPI’s) that you want. I know what you are thinking, “I just have to make a ton of creatives, and some of them will perform well”, and you are partially right. Include a powerful CTA at the end of the video. In other words, grab their attention right away. Remember that the first few seconds of the video need to be interesting and engaging enough so people continue watching. Recording gameplay for video creatives is a lot like filmmaking – you need to create a nice composition, make it visually appealing, and edit it in an exciting way. Naturally, you need to have your target audience in mind and think about the parts of gameplay that will appeal to them the most. You should record gameplay footage that best represents your game. The ideal length is between 15 and 30 seconds. Tips for Creating Video AdsĪs I mentioned before, expect you’ll need to produce a lot of video creatives. You can remind people to turn on the sound by writing a message in the video or including an illustration. You can add subtitles and captions, but don’t overdo them because neither Facebook algorithm or its users like a lot of text.įocus on the visual part of your story, whether you opt for a photo or a video ad.Īlso, if you’re using music and sound effects in your ads (which you should!), you should pay attention to the fact that Facebook auto-plays its videos on mute. Since it’s well known that attention spans are getting shorter and shorter, always try to go with the “show, don’t tell” approach. And that is exactly how attracting attention works with ads. That’s great, but now, there is an equally hard part of having to reel the fish in. Imagine that you’re going fishing, and the fish eats your bait. This means that you need to create a good intro, and once you capture your audience’s attention, you need to come up with a good storyline for the rest of your ad. Well, you have to bear in mind that most Facebook users are just scrolling through their main page, so you need a good way to capture their attention in order to stop them from scrolling on by. While this is a good feature, it can also be tough to work with. If you opt for a video, have in mind that Facebook auto-plays your video. However, it’s not easy to create a good video ad that converts. It’s hard to portray that in an image.Īdditionally, video ads tend to be more attention-grabbing and exciting, which also contributes to better conversion rates when compared to images.
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It’s simple – people want to get a real taste of the game before they download it and see how it’s played. When it comes to advertising mobile games, the video ad format is far superior than images. Pictures are nice, but nothing entices mobile gamers more than video. That’s why creative production is step zero. Step #0 – Creative Productionīefore you even begin creating a Facebook campaign for mobile games, you need to have creative assets. In this article, we break down our own process of creating Facebook campaigns for mobile games into these 3, well actually 4, simple steps. If Facebook likes my ads they will perform well. Perhaps you think, “Oh well, I can’t do anything about it.
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It’s no wonder there’s an increasing number of Facebook campaigns for mobile games.īut the big question is – how to utilize Facebook Ads for maximum performance? The Facebook Ads algorithm is becoming more and more powerful.
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